Philip Fernbach - Co-author of “The Knowledge Illusion” - Cognitive Scientist - Co-Director of Ctr. for Research on Consumer Financial Decision Making
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Philip Fernbach is an Associate Professor of Marketing and Co-Director of the Center for Research on Consumer Financial Decision Making at the University of Colorado, Boulder, Leeds School of Business. He’s published widely in the top journals in cognitive science, consumer research and marketing, and received the ACR Early Career Award for Contributions to Consumer Research. He’s co-author with Steve Sloman of The Knowledge Illusion: Why We Never Think Alone, which was chosen as a New York Times Editor’s Pick. He’s also written for NYTimes, Harvard Business Review, and his research has been featured in the Wall Street Journal, The Washinton Post, National Public Radio, and the BBC. He received his Ph.D. in cognitive science from the Department of Cognitive, Linguistic and Psychological Sciences at Brown and his undergraduate degree in Philosophy from Williams College. He teaches data analytics and behavioral science to undergraduate and Masters students.
