Alberto Savoia - Google’s 1st Engineering Director - Author of “The Right It”
Sustainability, Climate Change, Renewable Energy, Politics, Activism, Biodiversity, Carbon Footprint, Wildlife, Regenerative Agriculture, Circular Economy, Extinction, Net-Zero · One Planet Podcast - A podcast by Environmental Solutions · One Planet Podcast · Creative Process Original Series
Alberto Savoia was Google’s first engineering director and is currently Innovation Agitator Emeritus, where, among other things, he led the development and launch of the original Google AdWords. He is the author of The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed, a book that provides critical advice for rethinking how we launch a new idea, product, or business, and gives insights to help successfully beat the law of market failure: that most new products will fail, even if competently executed.
