Create Your Transformational Brand With The Master Of Branding - Jeffrey Perlman

Have you ever wondered how to create an incredible brand that really sticks? In this episode, Jeffrey Perlman, former CMO of Zumba and the master of branding, joins Jason Campbell on Superhumans at Work to share the key elements behind any transformational brand.    Jeffrey Perlman is a brand-building strategist and master of branding strategy. He is the former global CMO at Zumba Fitness and was instrumental in growing Zumba from a small direct response company in 2006, to the largest branded fitness program in the world in 2014 - serving 15 million weekly class participants in 186 countries. Under his watch, the company grew to become Inc. Magazine's Company of the Year in 2012 with a valuation of $550 million. But Jeffrey left his active role at Zumba in 2014 to find new ways to create impact. He joined Mindvalley in 2017 and since then it has doubled in sales every year and the brand is now the fastest-growing personal development brand in the world.   Listen out for: - Jeffrey’s career journey (including the creation of the fitness-superhouse - ZUMBA) - Defining branding. - The 3 Core Types of Brands. - The key to creating your own personal brand.   Bonus: - Subscribe to 'Mindvalley Membership' to discover 30+ Mindvalley Quests – at a surprisingly low annual fee. You can also watch our podcast sessions live, interact with the guests, connect with the world’s best teachers and find your community here 👉 https://go.mindvalley.com/superhuman    Like this episode? Subscribe to our podcast on iTunes, Spotify, or your favorite podcasting app. Share this with your friends on Instagram or Twitter. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Om Podcasten

If your business Is on a mission to provide authentic value and achieve a positive impact, society doesn't just need you to think about sales and marketing. It needs you to be great at them. Don't let companies that lack integrity continue to dominate the conversation. Selling with Love Podcast is designed to shift your way of thinking about sales, unlocking your ability to further your mission without hesitation and with- out compromise. Achieve results and do it your way. Join Jason Marc Campbell as he brings world class experts in sales, marketing, abundance mindset and self mastery; who will help you unlock your potential. Once you know how to do it and you truly understand why it's so important, you'll be unstoppable in your growth and impact--and even more aligned with your core value. (Formally known as Superhumans at Work by Mindvalley)