Brilliant Thoughts: From Ideation to Creation with Jordan Greenfield

How do you bring an entrepreneurial idea into fruition? Jordan Greenfield did just that with the founding of his celebrity-favorite link-in-bio platform, hoo.be. Jordan tells Tristan how he positioned himself to market his idea, how relationships with early users and investors played a role in the brand's success, and what he expects for the future of social media.See omnystudio.com/listener for privacy information.