Brilliant Thoughts: Cracking the YouTube Code with Derral Eves

“I’ve generated almost 88 billion views on YouTube. A billion of them was just dumb luck, but the rest was using the formula that I teach,” says Derral Eves. He’s worked with companies like Nintendo, Red Bull, Google, and Adobe and mentors MrBeast, now the highest-earning YouTuber in the world. Derral talks with Tristan about his formula for success, as well as the YouTube AI, his obsession with livestreams, understanding analytics, and the importance of storytelling.  Check out Derral’s YouTube channel at youtube.com/@derraleves and his website at derraleves.com. His book is called The YouTube Formula. More info about his 12 week course can be found at channeljumpstart.com/success. See omnystudio.com/listener for privacy information.