Behind the Scenes with Gwen of The Butterfly Ballet Club

Dance your way into the fascinating realm of subscription boxes with us and our special guest, Gwen Potter, the dynamic founder of Butterfly Ballet Club. Gwen shares her  journey from managing brick and mortar dance studios to navigating her online subscription box venture in the midst of a global pandemic. You'll  hear how she's beautifully woven an educational element into each subscription box, harmonizing costume accessories, dance props, and insightful flashcards, immersing children in the ballet universe.Gwen imparts valuable tips on running a subscription box venture and the vital role of understanding your numbers and staying anchored to your 'why'. Diving into her personal experience, she emphasizes the significance of simplicity and repetition, and even reveals her strategy of crafting a two-year curriculum for her box. But that's not all - the challenges, the struggles, the importance of setting goals, and keeping your motivation high - Gwen opens up about all this and more. So, put on your ballet shoes, hit play, and let's dance into this episode!Learn more about the Butterfly Ballet Club at https://butterflyballetclub.comSupport the show

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Have a subscription box idea, but not sure where to start? You are in the right place! Subscription Box Basics is a podcast for new and aspiring subscription box entrepreneurs. Hosts Julie Ball and Renae Gonzalez have been in the sub box game since 2016, shipping over 65,000 Sparkle Hustle Grow boxes equating to nearly $2.5 million in sales before selling the business for multiple six figures. Over the years, we've helped hundreds get their box idea off the ground and it's our passion to empower other women to build a business they love. ♡ https://www.subscriptionboxbasics.comGet supplies on our Amazon storefront: https://amzn.to/3SJMKSk We earn a small kickback for your orders from our Amazon storefront, at no extra cost to you. Thanks for your support!