S18E6: Intro to Casing (4 of 10): L.E.K. Profitability Case – Best Boots

Send us a text In the fourth installment of our 10-part “Intro to Casing” series, we dive into a profitability case from L.E.K. Consulting that centers on Best Boots, a billion-dollar American footwear company. With aggressive competition from Cuffee Shoes in the work boot segment, Best Boots must decide: defend their position or shift focus to casual boots? Join Ed as he analyzes market data, evaluates distribution channels, and identifies strategic levers to uncover whether Best Boots...