S18E15: Intro to Casing (6 of 10): McKinsey Market Study Case – Premium Pricing for Beer

Send us a text In the sixth episode of our Intro to Casing series, we analyze a McKinsey-style market study case for a legacy beer brand experiencing a revenue decline. The challenge? Reversing the decline without sacrificing profitability. Follow along as Ed investigates shifting price dynamics, evaluates competitive benchmarks, and models pricing strategies to assess whether a premium rebrand could unlock growth. Key Takeaways: How to analyze competitive positioning in a declining marketMet...