Strategy Sessions Marketing Podcast - Kenda Macdonald

Kenda is a forensic psychologist turned marketer and author who uses consumer behaviour to improve marketing campaigns. In this episode we discuss: Automation Ninjas – how it started and how it’s going The common mistakes marketers make in campaigns Why the brain gets overloaded and what marketers can do to help Behavioural nudges and the ethics behind them The difference between neuroscience and psychology Going from a degree in forensic psychology to running an Infusionsoft certified agency Being a scout master and why that’s important Book Recommendations Hack the Buyer Brain by Kenda Macdonald Nudge by Richard Thaler and Cass Sunstein Popcorn Psychology podcast  Freudian Sips podcast   Other Things We Talk About Strategy Sessions podcast with Juliet Hodges (BUPA)  Digital Marketing Strategy Course My Digital Marketing Strategy Course in partnership with the University of Vaasa in Finland is available now via Teachable for just €249 It’s perfect for small business owners, entrepreneurs and those who want to get a better understanding of what marketing strategy is and how to embed that strategy across an organisation.  Sign up for the programme here.  Kenda MacDonald on LinkedIn, Twitter, Instagram. Andi Jarvis If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on Twitter or LinkedIn. If you don’t get the podcast emailed to you (and a monthly newsletter) you can sign up for it on the Eximo Marketing website. Make sure you subscribe to get the podcast every fortnight and if you enjoyed the show, please give it a 5* rating. Andi Jarvis, Eximo Marketing.