Episode 21. Stop Strategizing. Start Creating

In September 2001, the CEO of a major company announced a big decision. From a classical strategy viewpoint, it was highly strategic. You can find many such cases in textbooks. A month later, another CEO made an important announcement. This decision wouldn’t have been called so strategic. The first CEO's decision nearly destroyed the company and cost them their career. The second CEO's decision cemented their status as a tech guru. These cases represent two fundamental approac...