When Lies Build Trust

Stories and Strategies for Public Relations and Marketing - A podcast by Stories and Strategies - Tuesdays

In this age of misinformation and disinformation we can all agree lies and deception are bad right? Aren’t they?Philosophers, psychologists, economists – and all those morality experts on social media have always insisted deception harms trust.Four Behavioral Science studies done through the Wharton School at the University of Pennsylvania show that assertion just isn’t true. In fact, there are lies we hear, knowing they are lies, that make us trust those liars even more. So what’s the t...

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