The Rise of Virtual Influencers and Global Engagement

Stories and Strategies for Public Relations and Marketing - A podcast by Stories and Strategies - Tuesdays

Frankie is the dinosaur that went digital.The emergence and impact of virtual influencers can be seen in the United Nations' innovative climate change awareness campaign featuring a dinosaur named Frankie. This multifaceted initiative, which spanned a video in 38 languages, social media outreach, a children’s book, and various global events, successfully reached an audience of 2.2 billion. In this episode we dig into the strategies behind the campaign's broad reach, including content repurpos...

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