The Invention of Color

Stories and Strategies for Public Relations and Marketing - A podcast by Stories and Strategies - Tuesdays

As early as 40,000 years ago humans used a combination of soil, animal fat, burnt charcoal, and chalk to create colour palettes (or color in America). We know that story… but here’s the one we don’t know. In a world before trains, reliable road networks, automobiles, and urban settings, most people lived rural lives. Colour was seasonal and bound by the natural light and local environment.Someone living in coastal Wales would have seen the green of the hills, but only occasionally punctuated ...

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