The Double-Edged Sword of Generative AI and Why it’s Part of a Broader Problem for Public Relations

Stories and Strategies for Public Relations and Marketing - A podcast by Stories and Strategies - Tuesdays

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There may be an emerging overreliance on generative AI in marketing and public relations. While artificial intelligence can enhance efficiency and creativity, it shouldn't overshadow fundamental marketing strategies. PR and marketing often focus too much on tactics like AI, neglecting the importance of a coherent, overarching strategy. Maybe Generative AI is part of a bigger problem.Listen For4:47 Strategic Focus Over Tactical Execution8:27 The Role of Generative AI in Marketing and PR11:01 T...

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