Muck Rack’s 2023 State of Marketing and PR Leadership Report
Stories and Strategies for Public Relations and Marketing - A podcast by Stories and Strategies - Tuesdays
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The report shows two-thirds of senior leaders say they would describe their role as both marketing and communications but there’s a clear shift happening toward marketing. More focus on brand awareness, broader reach, building media relationships, and managing brand reputation.What does that mean for budgets in 2024? For content strategy? Muck Rack helps us understand the trends.Listen For4:14 The Roles of Marketing and Communications are merging6:21 How Budget is Being Allocated10:41 The Foc...
