Finding the Four Minute Window

In 1917 the US Government found a unique way to reach a mass audience before mass media even existed. Movies. When projectionists needed to change the reel mid-movie, that took about four minutes. That was the perfect window of time to deliver a patriotic message and support an effort that ultimately changed the world.The four-minute speeches used an old tool (speeches) but embraced a newer technology (movies). And the true brilliance of the delivery was finding that window of time when peopl...