Exploring Trust in Media Brands Today

An online survey of 300 people in the United States, Germany, and South Korea explores consumer perceptions of media brands vs other brands. Among the findings:When people trust the content shown on the platform, they were more likely to trust the platform (and vice versa)The media channel being used (i.e., television news) has a significant impact on the level of trust in the content being consumedWe think of television, radio, film, music, social media, print, outdoor ads, and video chats a...