Do Sales Funnels Still Work? Or Is the Concept Springing Leaks?
Stories and Strategies for Public Relations and Marketing - A podcast by Stories and Strategies - Tuesdays
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The concept of the sales funnel is more than a century old. But depending on which Marketing Guru you listen to today – the funnel concept is either long dead or consistently proving itself alive and well.Common criticisms:Too linearImply a finite endFocus on conversionRely on abundant attention Are funnels being replaced? Or do they still capture the customer journey?Guest: Megan Dougherty, One Stone CreativeSend Megan an email https://onestonecreative.net/contact/ On Twitter @oscpodcas...
