The Horns Effect (And What It Means For Investors)

When you think negatively about a person or a company just because it’s associated with something else you consider negative, you’re experiencing The Horns Effect. It’s a mental model that biases you against something just because of its association with something else. Learn today how we can apply this as investors. 0:00 - Start 1:20 - Why Mental Models? 1:50 - Mental Model Definition 3:21 - Application to Investing 4:42 - What Happens When Rates Rise 5:06 - Taking Advantage Of...