Coca-Cola (KO) (Replay)

This is one of the most successful firms on the planet. 3% of all liquid consumed on Earth (including tap water) is sold by The Coca-Cola Company. Today's episode is somewhat longer than usual - simply because, with a history and business model like this, there are a lot of great things to study. We get into how Coca-Cola came to be, and how the company has innovated throughout the decades to remain successful. We also discuss the challenges that the company faces goin...