Episode 250 – Marcus Sheridan – They Ask, You Answer Explained
Effective and Transformative Communication in Marketing with Marcus Sheridan Every successful business knows that effective communication is the secret to successful marketing. Marketing is not just about selling your product or service but about maintaining the human element in your branding and messaging to build deeper human connections and become a trusted voice and brand in your industry. Think about it as telling a story that inspires or helps your customers understand your product, vision, and mission for them. Effective and transformative communication goes beyond regular ads to putting yourself in your customer’s shoes and thinking and acting as they would to solve the disconnection problem. In this episode, Marcus Sheridan shares strategies for using effective, clean, and transformative communication to solve the problem of disconnection with your audiences and become the most trusted voice and brand in your industry. Marcus Sheridan is known for inbound and content marketing excellence, and he is an international keynote speaker with a unique ability to excite, engage, and motivate live audiences. He also works with hundreds of businesses, helping them to become the most trusted voice in their industry. Today, Marcus is a highly sought-after global speaker and consultant in the digital sales and marketing space. He has been featured in multiple industry publications, including the New York Times, which featured him as a “web marketing guru,“ and Forbes, which named him “one of the 20 speakers you do not want to miss in 2017.” Marcus is also the author of a best-selling book, They Ask You Answer, which has been named “One of the 5 Best Marketing Books of All Time” by BookAuthority. Let’s jump in! Key Highlights from the Episode; [00:01] Episode intro and a quick bio of the guest, Marcus Sheridan [01:49] What Marcus drinks during the day when creating content in his office [04:46] Marcus’s work and focus on revising and updating his book [08:04] Custom knowledge and how it affects business marketing success [11:18] Transformative communication in solving audience disconnection [13:59] Marcus’s Pool Guy story and why it’s so powerful [17:35] The most defining moment in Marcus’s life in South America [25:38] The power of great questions and answers [27:16] Why we need so many points of contact with our audience [28:54] How to reach out to Marcus and find his book [31:13] Key takeaway on communication from Marcus for the listeners [35:53] How to develop your team as a leader [36:27] Marcus’s next dream location and the person he would be with [39:42] Wrap up and end of the show Resources Mentioned They Ask, You Answer: https://www.amazon.com/They-Ask-You-Answer-Revolutionary/dp/1119312973. Notable Quotes * With what is happening with technology and buyers’ behaviors, you almost have to do something every 3 or 4 years to be relevant to this day and age. – Marcus Sheridan [04:58] * It’s really never the first answer that somebody gives where we find the magic; it’s in the power of questions and answers. – Marcus Sheridan [26:26] * In our minds,