Episode 242 – BJ Stromme – My Alaskan Challenge Achieved
Attracting the Right Flock in your Sales with BJ Stromme Understanding the behaviour and personalities of your potential customers is crucial for success in sales. By identifying clients with similar traits, needs, and desires, you can tailor your sales approach to resonate with them more effectively. This concept is similar to the saying, “Birds of a feather flock together.” To achieve this, however, you must implement an effective and straightforward customer profiling strategy, enabling you to understand better the flock you aim to attract. Join this conversation with BJ Stromme, a specialist in sales for over 42 years, to gain insights on how to take your sales game to the next level. BJ is a mother of two, an entrepreneur at heart, and has spent over 42 years in business. She has built two businesses, training entrepreneurs, raising up leaders, and coaching business owners from a variety of industries. She has the privilege of living off-grid in beautiful SE Alaska and hosts yearly retreats to train and bless dedicated entrepreneurs. She is an author, coach, business trainer, and retreat host dedicated to making a difference in the world. Let’s jump in! Key Highlights from the Episode; [00:01] Episode intro and a quick bio of the guest, BJ Stromme [02:08] Part of Alaska BJ joining us from [02:55] Current weather conditions in Alaska and the expectations if planning a visit [04:12] A bit about the tea BJ is drinking and why she is not a fan of coffee [06:06] What BJ means by living “off-the-grid.” [08:17] The latest thing she has fixed or worked on in her business [09:40] How moving from complexity to ease of doing things impacted her business [11:50] Benefits of going an extra mile to provide more value than expected to your clients [14:37] BJ’s inspiration to author “Are You My Flock” book and the significance of the title [17:34] The difference between a “tribe effect” and a “flock effect” in sales [20:19] The most common customer profiling strategy that BJ has been using [22:51] Notable similarities and differences between businesses in Alaska and other parts [24:48] Clients that BJ works with and the best ways to reach out and connect with her [28:20] The one essential thing you are missing if you have never gone on a retreat [30:13] The biggest takeaway from BJ that you can start implementing from today [32:55] BJ’s next dream location and the business book she would be reading [34:50] Wrap up and end of the show Notable Quotes * People are moving away from the complexity of things to the ease of doing them.- Simon Meadows [08:56] * The best formula to succeed in your business is to have fun, and the money will come. Not have money, and the fun will come. – Simon Meadows [10:54] * One of the keys to business success is knowing who you are talking to and how they find value in what you are offering. – BJ Stromme [11:50] * The number one thing you need to learn in sales, if you are ever going to be successful in it, is how you will connect with your prospects and clients. – BJ Stromme [14:44] * If you do not focus on what is happening in your head, the rest of your business plans will never come together. – BJ Stromme [27:38] Resources Mentioned DotCom Secrets by Russell Brunson: https://www.amazon.com/DotCom-Secrets-Underground-Playbook-Growing/dp/1630474770 Grab a copy of “Are You My Flock” to use as your guide to understanding people, or on Amazon at https://amzn.to/3MM7l2R. OR request a signed copy from BJ for $20. Email: bj@popmindset.