Episode 241 – Peter Thomson – Overcoming Blank Page Syndrome
The Value in Writing a Book for Your Business with Peter Thomson While there are numerous ways for a business to stand out from the crowd, one often overlooked yet highly effective strategy is writing a book. Writing a book for your business is a strategic investment that offers a multitude of benefits, from establishing yourself as an expert, enhancing brand recognition, generating leads, and fostering customer loyalty. Join this conversation with Peter Thomson and learn how the value of a book lies not only in its content but also in its ability to transform your business into a thriving enterprise. Peter Thomson is a renowned business and personal growth strategist, recognised as the UK’s leading expert in these fields. He has a proven track record of success, having built three profitable companies and retired early at the age of 42. Since then, he has dedicated himself to sharing his knowledge and strategies with others through various formats, including online video programs, books, seminars, and mentoring programs. Peter’s expertise lies in helping coaches, consultants, speakers, trainers, and small-business owners effectively communicate their messages and reach a wider audience through the creation and marketing of informational products. He is a sought-after mentor and a recipient of numerous awards, including an Honorary Doctorate for his contributions to communication and personal development. Let’s jump in! Key Highlights from the Episode; [00:01] Episode intro and a quick bio of the guest, Peter Thomson [05:05] A bit about the coffee Peter is drinking and how he usually takes it [08:19] Why brown sugar plus Nescafe coffee is like “ a marriage in heaven.” [10:07] What Peter has been working on his business based on current technology [22:33] How authoring content and books about his business impacted it positively [34:08] About Peter’s current book and where you can get it [37:20] The biggest takeaway from Peter that you can start implementing from today [38:36] Peter’s next dream location and the business hero he would wish to spend time with [40:44] Wrap up and end of the show Notable Quotes For lead generation, having a book with your name on it is incredible.- Peter Thomson [23:50] For everything you do in your business, create a deluxe version of your offering. – Peter Thomson [37:16] About 5-10% of your audience and potential clients will want a top service from you, and if you do not have one to offer, then you will be leaving a fortune on the table and missing the opportunity to help them in ways they wish to be helped. – Peter Thomson [37:32] Resources Mentioned Peter’s Book: https://www.thepaidbook.com/ Let’s Connect Peter Thomson Website: https://peterthomson.com/ LinkedIn: https://www.linkedin.com/in/thepaidbook/ Facebook: https://web.facebook.com/PeterThomsonHighAchievers/ Instagram: https://www.instagram.com/thepaidbook/ Twitter: https://twitter.com/Peter_Thomson YouTube: https://www.youtube.com/@PeterThomson/videos *****Thank you so much for listening. You can check out this episode and subscribe for others on Sterling’s Business Success & Coffee Podcast, a top-rated podcast that dives into personal and business areas of struggle and success,