Episode 240 – Marco Torres – 27k Facebook Group Members!
Why Customers Want Value-Added Incentives Rather than Discounts with Marco Torres Most businesses fight for market share in an already noisy and crowded world through various means. Whether through publicity or advertisements, it is important to know that marketing strategies are always changing. What worked for your business last year might not work now. For instance, manipulating prices and offering discounts to attract clients has been a deal for many entrepreneurs. However, customers today want more than just a good deal; they want value-added incentives rather than discounts. It is, therefore, imperative for businesses to find ways to provide more value to their customers. Tune in to this episode with Marco Torres and learn tips on how to drive more sales to your business through value-added incentives. You will also gain insights on how to improve and turn your social media engagement, especially Facebook, into business. Marco Torres is the Founder of Marketing Boost. He has helped thousands of business owners worldwide boost sales and scale their businesses by as much as 5-fold through the use of incentive-based marketing. He teaches entrepreneurs how to soar sales & marketing through value-added incentives instead of discounts. His Facebook Group is home to more than 27,000 active business owners who are raking in sales with his advice and amazingly affordable subscription program. Let’s jump in! Key Highlights from the Episode; [00:01] Episode intro and a quick bio of the guest, Marco Torres [02:40] Why pricing and discounts as a marketing strategy is a risky path to follow [04:09] What Marco means by “Incentive-based marketing” [08:05] Why fresh juice is Marco’s daily drink and his best concoctions [11:13] What Marco has been currently working on in his business and Facebook community [19:32] How the Facebook community engagements have scaled his business [21:20] How to connect with Marco and access his services [25:05] Takeaways on value-added incentives for your business you can implement today [28:11] Marco’s magic secret of getting his Facebook fans always engaged [35:19] Marco’s next dream location and the lifetime hero he would wish to spend time with [37:11] Wrap up and end of the show Notable Quotes Customers rarely make a judgment based solely on the pricing of a product or service. Very often, it is the value they will get. – Simon Meadows[02:21] Whatever you add value to as an entrepreneur, it should be low cost to you but high value to the customer. – Simon Meadows [03:28] One of the great ways to control your online reputation is to survey your clients first. – Marco Torres [14:03] Facebook prefers people to stay on their platform for some other website. Therefore, your post should not have a link directing people somewhere else. Do that in the comments section. – Marco Torres [30:15] Let’s Connect Marco Torres Website: https://marketingboost.com/podcast (Special offer 30 days of MB for $1.00), LinkedIn: https://www.linkedin.com/in/6101960marcotorres/, Facebook: https://www.facebook.com/marco.torres.794628, Instagram: https://www.instagram.com/marketing_boost_solutions/, Twitter: https://twitter.com/MarketingBoost_ *****Thank you so much for listening. You can check out this episode and subscribe for others on Sterling’s Business Success & Cof...