Episode 239 – Randy Crane – The Importance Of Kindness In Sales
Why Emotional Marketing is the Secret to Effective Sales and Marketing with Randy Crane Have you been struggling in sales lately? Are your marketing strategies converting as you have been wishing? What could you do much better to scale your marketing goals? Have you tried the ‘emotional marketing’ strategy? If this sounds like you, Randy Crane, with over 40 years in sales and marketing, presents a time-tested marketing strategy, emotional marketing. Emotional marketing is the secret to improving your sales and marketing work in a world full of ads and marketing noise. Emotions are like a magic spell that can make people stop what they are doing and pay attention to what you have to sell. The trick is understanding that people make decisions based on their feelings about what they need or want. If you can figure out those feelings, you can talk to them in a way that speaks to them, and that is how you win in sales. Tune in to learn more tips in this episode with Randy Crane. This is an episode you do not want to miss! Randy Crane, affectionally known as The Fearless Marketer, is a nationally acclaimed sales and marketing expert with over 40 years of experience with many global brands and startups. He is passionate about leadership and emotional marketing strategies that deliver Real Value to customers and impact businesses. Randy is a mentor, a visionary, and a true master of his craft, inspiring others to reach for greatness and achieve their dreams. Let’s jump in! Key Highlights from the Episode; [00:01] Episode intro and a quick bio of the guest, Randy Crane [02:12] Randy’s interest in ice hockey [06:33] What type of coffee Randy is drinking today, and why [13:20] Backstory of how Randy got the title of ‘The Fearless Marketer’ [23:00] What Randy has been embracing as the change in his branding and marketing [27:22] How to connect & find out more about Randy’s leadership & emotional marketing [28:42] Powerful emotional marketing triggers that will instantly convert to sales [36:42] Golden takeaway from Randy that you can start implementing today [40:04] The most favourite marketing book Randy would read in a dream location [44:45] Wrap up and end of the show Notable Quotes Human beings are emotionally driven. We make our decisions and live our lives based on emotions. – Randy Crane [28:54] Contrary to the popular saying that we should make rational decisions, human beings first start with the emotional part, then reason after the consequences of the decisions set in. – Randy Crane [29:08] The secret to effective marketing and sales is knowing that people are always emotionally connected to their needs, wants, and problems. – Randy Crane [29:52] If you can find out your clients’ emotions, you can focus your conversation on them and win big in your sales efforts. – Randy Crane [31:36] Never make sales about money. Always focus on your value, and the money part will take care of itself. – Randy Crane [36:36] Resources Mentioned Think and Grow Rich: https://virdanmeds.com/synopsis-of-think-and-grow-rich/ Laws of the Universe: https://www.amazon.com/Universal-Laws-Unlocking-Secrets-Universe/dp/1530189969/ Let’s Connect Randy Crane Website: https://fearlessmarketer.com/ LinkedIn: https://www.linkedin.com/in/telemarket/ Facebook: https://www.facebook.com/FearlessMarketer Instagram: