Episode 236 – Jarod Spiewak – Clicks To Cash, Is It A Problem Worth Solving?
Tracking and Integration in Marketing and Sales with Jarod Spiewak Do you have systems that allow you to track how well you are doing in your marketing and sales? Effective tracking and integration are the cornerstones of successful marketing and sales strategies. Tracking data not only provides valuable insights into the performance of your campaigns and operations but also empowers you to make informed decisions based on real-time information. By integrating your systems and tracking everything, you can create a cohesive environment where marketing and sales work together seamlessly, amplifying their collective ability to generate business and drive business growth. In this episode, Jarod Spiewak shares more about marketing and sales, data-driven vs. data-informed decisions, and how to stack guarantees in your favour and go beyond the scary to turn clicks into cash. Jarod Spiewak is an international speaker and founder helping service and SaaS businesses scale by turning Clicks To Cash™. At just 14 years old, Jarod took his first steps in the business world, earning money needed to attend college. After graduating, Jarod spent a year working in corporate America and two with a digital marketing agency before launching the first iteration of Comet Fuel at age 20. Annoyed by traditional agencies promising the moon but only delivering stardust, Jarod saw a clear need for a digital agency that provided transparency and a results-oriented approach. For that reason, Comet Fuel offers each and every client a 200% money-back guarantee – how is that for results-oriented? Comet Fuel has helped their clients turn $40M+ in revenue into $250M+, one could say that things are going alright. When Jarod is not busy making his clients wildly successful, Jarod can be found cooking, watching way too much YouTube (allegedly), and working on creative efforts that will never see the light of day. Let’s jump in! Key Highlights from the Episode; [00:01] Episode intro and a bit about our guest, Jarod Spiewak. [02:31] The backstory behind Jarod’s Clicks To Cash trademark [04:53] The time and place for vanity metrics in marketing [06:24] What Jarod is drinking today and why [08:49] The most significant thing Jarod has been working on in his business [14:24] Jarod’s defining moment when he resolved to “Go Beyond Scary.” [17:39] Comet Fuel’s 200% money-back guarantee and how to stack guarantee in your favour [23:14] What Jarod watches on YouTube and how this connects with his business [27:06] YouTube DIY strategy and how you can leverage it as a stepping stone [30:26] How to reach out, connect, and find out more about Jarod [31:18] The hero YouTuber Jarod will have his next tea with, and the question he will ask [36:48] Golden takeaways from Jarod that you can start implementing today [39:06] Wrap up and end of the show Notable Quotes * Every business should and can have a guarantee, but you have to be careful about what you can and can’t guarantee; guarantee only what you can control. – Jarod Spiewak [17:41] * You have control, and you get to choose what you have confidence in and believe you can guarantee; don’t guarantee something wild if you can’t deliver. – Jarod Spiewak [19:36] * What you are looking for and the solutions you find are only as good as the questions you ask. – Simon Meadows [29:39] Track everything and make data-informed decisions because you will get to a point when you have a question about your business, and if you have never tracked the answer, you will start at zero. – Jarod Spiewak [36:42] Data-driven does not tell you the story and can make you make bad decisions; your decisions should be data-informed, not data-driven. – Jarod Spiewak [38:05]