Episode 231 – David Kelly – Sales Is The Scapegoat…
The Strategy of Sales with David Kelly Most people get into entrepreneurship out of a passion to make the world a better place or achieve freedom. Having a great business idea and committing all your resources to create a business around your passion is the first step towards this dream life, but it doesn’t stop there. Sales will always be the king because if there are no sales, there will not be profits, and without profits, the dream life is just an illusion. It is, therefore, essential for entrepreneurs to get the right coaching and training about their sales strategies. Helping business people know the best approaches to influence more people, book more meetings and win more clients is at the heart of today’s guest, David Kelly. David has been in sales for the best part of his life. From his early days in school, he resonated with marketing and sales; this became his passion and purpose in life. He lives to help people and businesses achieve their sales goals by building businesses that work for them rather than them working for their businesses. David focuses on the customer journey with his clients, from the target audience to their pressing needs and how to best provide the solutions. Tune in and learn more. Let’s jump in! Key Highlights from the Episode; [00:01] Episode intro and a brief overview of who David Kelly is and what he does [03:09] Why business people don’t like admitting the need for help with their sales [04:50] What David is drinking during this conversation and some of his coffee stories [09:10] David’s unscripted strategies for training on sales [15:04] How the shift has impacted his life and business [16:40] What David is currently trying to master and get better at [20:35] Best ways to reach out and connect with David and get his services [22:04] Golden takeaway nuggets from David that you can start implementing today [23:21] David’s next coffee dream location and the inspirational person he would have [25:39] Wrap up and end of the show Notable Quotes A business’s goal is to solve its client’s problems. Traditional lecturing on sales training never works. Hands-on training in the field is what drives the results. To be a successful salesperson, you have to sell what the customer thinks they want before selling to them something they need. Resources Mentioned They Ask You Answer by Marcus Sheridan: https://www.amazon.com/They-Ask-You-Answer-Revolutionary/dp/1119312973/ Let’s Connect David Kelly Website: https://www.sales-union.co.uk/ LinkedIn: https://www.linkedin.com/in/davidkellygraphene/ Facebook: https://web.facebook.com/david.p.kelly.3 Instagram: https://www.instagram.com/davidpaul85/ David’s Podcast: https://podcasters.spotify.com/pod/show/dave-kelly74/ *****Thank you so much for listening. You can check out this episode and subscribe for others on Sterling’s Business Success & Coffee Podcast, a top-rated podcast that dives into personal and business areas of struggle and success, providing every listener with something to take away that you can use. You can also visit https://sterlingcoaching.fixthisnext.com/ to make the vital change to level up your business.