Episode 228 – Sam Jones – The Importance Of Influencers and Leaning In To AI
The Power of Guarantee in Marketing and Forging Genuine Connections with Sam Jones The business environment is evolving, demanding creativity and genuine connections with your audience both online and in-person to expand your reach and make a lasting impact. No, everyone will work with you, and that’s okay, but be transparent and honest in your services, and let your guarantee serve as a powerful and ethical marketing tool. Focus on providing exceptional service, as it’s the key to building a successful referral system and a thriving business. By making your services the cornerstone of your business and innovation and harmoniously blending human and technological capabilities, you can carve a distinctive path to success amidst the clamour of the modern world. Join the conversation with Sam Jones as he shares how you can leverage technology, influence, service and the power of guarantees to craft an exceptional business. Sam is the owner of 1% Experts Academy, an agency of four specialists that help small online businesses grow their audience, get more leads, and nurture those leads into sales. Former clients include many high-profile industry-leading experts, with now over 400 businesses served from a diverse range of niches and expertises. Sam lives in Richmond, London, with his partner, where they are expecting their first child. Let’s jump in! Key Highlights from the Episode; [00:00] Episode intro, a quick bio of the guest, Sam Jones [02:58] Sam’s drinking challenge and the effects of changing his drinking habits [05:37] Sam’s favourite decaf tea and how he drinks it [07:33] Sam’s background and how he started 1% Expert Academy [10:13] Influencers and what makes a great influencer [12:53] How you can best leverage influence as a business owner [16:02] How to use online as a bridge to meet people in person [18:40] About 1% Experts Academy and something significant Sam has been working on [21:51] How 1% Experts Academy has built its accountability in the implementation process [23:43] Guarantee and how to use it as an ethical marketing tool for your business [28:42] The power of service and why it’s the cornerstone of a great business [32:26] Golden takeaways from Sam on AI that you can start implementing today [35:00] Sam’s next decaf coffee’s dream location and the book he will be reading [36:10] How to reach out and connect with Sam [36:25] Wrap up and end of the show Notable Quotes In today’s noise, if you want to stand out and be different, you have to give an insight into you and your personality. Be creative about meeting people in person and using online as a bridge to get there. If people work with you, it is for the right reasons, and if they don’t, it is also for the right reason. Guarantee is a powerful marketing tool that can be an excellent ethical marketing tool if used correctly. Amazing service is the cornerstone of a great referral model and business. AI should just be a companion you use in creativity; it cannot replace creativity. Resources Mentioned Extreme Ownership by Jocko Willink: https://www.amazon.com/Extreme-Ownership-U-S-Navy-SEALs/dp/1250067057 Let’s Connect Sam Jones Website: https://www.samjonescoaching.com/ LinkedIn: https://www.linkedin.com/in/samjonescoach/?originalSubdomain=uk *****Thank you so much for listening. You can check out this episode and subscribe for others on