Episode 220 – Marcio Santos – Mint, Monetize & Market Your Knowledge…
How To Design, Market And Monetise Your Course with Marcio Santos The ultimate goal of every course creator is to ensure customer satisfaction and create a happy and transformative learning experience. To achieve this, your course must be able to address a problem that keeps your customers awake at 2 a.m. and are desperately seeking a solution for. By aligning your course with such a pressing issue, you can design and implement a transformative learning experience that provides tangible results for your customers. It is natural for you as a course creator to have fears and doubts, but one way to overcome them is by using a ‘value-based’ checklist to evaluate if your course can deliver a solution to a pressing issue for your audience. In this episode, Marcio Santos shares tips and strategies on how you can design, market and monetise your course to make an impact and create a transformative learning experience and a sustainable income for your business. Marcio started online as a graphic designer over 20 years ago, picking up SEO, PPC, analytics, email, and content marketing skills along the way. After helping big brands like Boba Guys, Immi Eats, Kettle & Fire, Danone, THE TEN SPOT, Remedy Kombucha, and more generate millions in online sales as a consultant, Marcio lucked into an opportunity to work with an entrepreneur named Khe Hy (pronounced Kay Hee) from Radreads. From then on, Marcio focused on serving course creators instead of big brands, coaching Ted Seides from Capital Allocators, Robbie Crabtree from Performative Speaking, and dozens more through his work with Maven, Class Growth, and Classpert. Marcio believes teaching is the ultimate ai-proof skill for 2023 and beyond and is eager to help people turn their ideas into assets that pay them while they sleep by helping them mint, monetise and market their courses. Let’s jump in! Key Highlights from the Episode; [00:00] Episode intro, a quick bio of the guest, Marcio Santos [03:53] How Marcio takes his coffee, and the coffee is drinking [06:29] Black pepper and how it helps with the throat and cold [07:28] Marcio’s pivotal moment and how he fell into graphic design by luck [12:34] Marcio’s business and passion for helping creators monetise and market their courses [17:52] The implementation and transformation side of offering a course [21:12] How people are consuming life Vs. recorded courses [27:07] The fears of course creators and how to checklist the value of your course [29:37] How to find out more about Marcio and what he offers in course creation [31:25] Golden takeaways from the guest that you can implement today [34:48] Marcio’s next coffee dream location and the book he will be reading [36:36] Wrapping up and ending the show Notable Quotes * Everybody, no matter what industry you are in, will feel the impact of machine learning and AI in the industry. * The job of any business is to create happy customers. * If your course is not solving a 2 a.m. problem, it is probably not aligned with the right outcome. * One way you can increase your course’s perceived value is by aligning it with a problem your customers are desperate to solve. Resources Mentioned * Course Creator Canvas: