Episode 219 – Edward Nugent – Define What You Sell In Terms Of What Your Customers Are Buying…
Mastering Digital Selling for Business Growth with Dr Edward Nugent In the digital era, businesses are constantly seeking simpler sales and marketing strategies to grow and thrive. Digital selling has emerged as a powerful tool, revolutionising the way companies connect with customers and drive sales. By leveraging digital platforms and tools, businesses can reach a wider audience, engage potential customers, and build lasting relationships. In this episode, Edward Nugent joins us to share his proven strategies to scale your business to the next level digitally. Dr Edward Nugent is the founder of several businesses across Europe. He is an author, entrepreneur and business designer and has been a guest lecturer at Lund University. Edward focuses on business growth through sales and marketing. He is the designer of Digital Scorecard, a means to find out how well your business is using digital in sales and marketing and powering many digital strategies today. Edward works to empower business owners and managers to grow their businesses with digital. Edward currently lives in Ireland but undertakes most of his work in Scandinavia and Europe. Let’s jump in! Key Highlights from the Episode; [00:00] Episode intro and a quick bio of the guest, Dr Edward Nugent [04:42] Coffee that Edward is drinking during this episode and why [08:12] The most current achievement in his business, Digital Scorecard [12:17] The dangers of overcomplicating things in sales [16:58] Significant impact that having a scorecard has had on his business [23:24] The importance of follow-up on your sales [28:24] What digital does to businesses that embrace it for growth [34:22] Golden takeaways from the guest that you can implement today [37:24] Best ways to reach out and connect with Edward Nugent [38:39] Edwards’s favorite book in a dream location [41:05] Wrapping up and ending the show Notable Quotes * Though starting something is what matters the most, that is not enough. You need momentum. * Confusion loses sales. * Theory is of no importance unless there is a reaction. Digital success in sales demands deliberate actions. * If you want to have success in sales, follow-up is king. * Over 90% of the buyer’s journey starts online. * In sales, your sole job is to get into the conversation in your customer’s head. Resources Mentioned * Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business by Donald Miller: https://amzn.to/42umsp3 * They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer by Marcus Sheridan: https://amzn.to/44VNMyd. * Get Different: Marketing That Can’t Be Ignored! By Mike Michalowicz: https://amzn.to/41FX2n0 Let’s Connect Edward Nugent Website: https://www.digitalscorecard.com/ LinkedIn: https://www.linkedin.com/in/edwardnugent/