Episode 217 – Yaron Been – Masterclass in eCommerce Entrepreneurship…
Beyond Product Listings: Bringing the In-Store Experience Online with Yaron Been Starting an e-commerce business is not just about selling products online. It’s a journey that will teach you a great deal. You’ll be exposed to various aspects of the game, from product sourcing, marketing, logistics, customer service, and more. It’s a chance to learn from your mistakes, correct and refine the process. There are no shortcuts to success in e-commerce, but the rewards are well worth the effort. Having a list of products with their details and prices is not enough. You need to create an exceptional shopping experience for your customers, just as you would in a physical store. So, why not take the leap today? Start building your e-commerce business beyond your product listings. Join the conversation with Yaron Been as he shares his inspiring journey from serving in the special forces to becoming an entrepreneur. Discover how he built his successful e-commerce business and the lessons he learned along the way. Yaron is an ecommerce entrepreneur, growth coach, and industrial engineer with a passion for helping businesses succeed. Born and raised in Israel, Yaron served in the Israeli special force as a search and rescue operator before pursuing a career in entrepreneurship. In addition to his professional pursuits, Yaron is also passionate about Stoic philosophy, personal development, and bodybuilding. With a track record of bootstrapping and scaling 7-figure ecommerce stores while travelling the world, Yaron has a wealth of experience to share with listeners. Let’s jump in! Key Highlights from the Episode; [00:00] Episode intro, a quick bio of the guest, Yaron Been [02:35] Yaron’s shift from Israeli special force to entrepreneurship [04:37] What Stoic philosophy means and how Yaron stumbled into it [07:49] The coffee Yaron is drinking and his favourite coffee [09:43] What Yaron has been working on recently in his e-commerce business [12:35] How Yaron came up with the initial tasks and got the elements of his shopify store done [15:00] How Yaron handled stacking products when he was starting in eCommerce [16:34] Transferable skills that Yaron learned from the army that he applies in eCommerce [18:30] Changes Yaron has seen in his business and the world of e-commerce [22:47] What people are stuck with in e-commerce, and the solutions they are looking for [28:40] How to create a great shopping experience in your e-commerce store [28:30] Best ways you can reach out and learn more about Yaron [30:41] Golden key takeaway from the guest that you can implement today [31:18] Yaron’s next coffee, the person he will share it with and the one question he will ask them [32:22] Wrap up and end of the show Notable Quotes * Starting an e-commerce business gives you so much knowledge because you get to touch different aspects of the game. * Start our ecommerce today, do mistakes, correct them and refine the process; there is no shortcut.* Having a list of products with the details of products and prices is not enough; you have to create a great shopping experience in your e-commerce store, just as you would in a physical store. Resources Mentioned * How to get rich by Naval podcast: