Episode 215 – Steven Pemberton – Being A Voice Like A Lion…
Shifting From Transactional To Impact Relationships with Steven Pemberton In the age of digital transformation, building strong relationships is no longer about just exchanging money for services. It’s about understanding the needs of your customers and building impactful relationships with them. If you are just looking at your audience based on the money you will make, you will miss opportunities of helping them become the best version of themselves and make the impact they are called to make. Focusing on how much you can get from a client will also not help you to make the impact you want. In this episode, Steven Pemberton shares strategies on how you can set yourself apart, In 2020 Steven left the corporate world to pursue his calling. Steven and his wife built two 7-figure e-commerce businesses which led them to coaching others in business. Today they use the skills they learned in both of their businesses to run a Done For You Virtual Events company called Hollowco. Whether it’s a coach, thought leader, author, PR agency, etc., virtual events have helped business owners exponentially increase their reach and generate more impact. Let’s jump in! Key Highlights from the Episode; [00:00] Episode intro, a quick bio of the guest, Steven Pemberton [02:35] About the lion symbol behind Steven and what it means to him [04:51] Prework out drink; the drink that Steven drinks every day and what it does [08:39] Tips on how to find the right drinks and prepare for long events and meeting [11:03] The backstory behind Steven’s move to Done For You Virtual Events [18:30] Virtual events challenge and how they are different from webinars [23:05] Done For You virtual Vs. Done With You virtual events challenge [25:20] The difference that Steven’s shift to virtual events made in his business [29:09] How to find out more about Steven and his company [30:37] Practical tips from Steven on where to start in virtual events [33:34] Who Steven would sit with when taking his limeade in a Brazilian hotel [36:04] Wrap up and end of the show Notable Quotes * If you label people based on the amount of money you will get, you will miss out on opportunities to help them become the best version of themselves. * If you want to run ads or market to everyone, you’ll get no one; identify your target audience. * Understanding who your target customers or clients are is great, but understanding who your ideal customers and clients are very important. Resources Mentioned * Get James’ free copy of his book: https://www.robotmascot.co.uk/investable-entrepreneur/. Let’s Connect Steven Pemberton Website: https://www.stevenpemberton.com/ LinkedIn: https://www.linkedin.com/in/stevenkpemberton/ Instagram: https://www.instagram.com/stevenkpemberton/ *****Thank you so much for listening. You can check out this episode and subscribe for others on