Episode 189 – Larry Reines – A Complete Overhaul Of Lead Generation…
Sterling's Business Success & Coffee Podcast - A podcast by Sterling's Business Success & Coffee Podcast

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Engagement And Fulfilment In Prospecting with Larry Reines Prospecting is a key part of any inbound marketing process. When done right, you’ll be able to create a deep, trusting relationship with your prospects and expand your customer base. Finding fulfilment while prospecting is all about consistent engagement. Be social when you meet people, listen, learn about them, and do your discovery not to sell your business or make orders but to meet them where they are. This will help you build relationships and trust because of taking the time to know whether they really need what you are selling. Prospecting is all about building and leveraging relationships by taking time to connect and planting the seeds of goodwill before selling to your buyers. Everything doesn’t end in sales, but you walk around confidently and happier when you are fully engaged in fulfilment and sales. Join the conversation with Larry Reines as he shares more about finding fulfilment while prospecting, planning and DISC Assessment to help you scale up to the next level of growth. Coming on 30 years as an entrepreneur, Larry’s expertise and experience are in all aspects of the business, ranging from operational structure to finances, sales, and sourcing. From startup to restructure. Today, he helps business owners with the day-to-day realities of operating their businesses to align to achieve success in their personal and business vision. Tune in! In This Episode, You Will Learn About: [00:00] Episode intro and a quick bio of the guest; Larry Reines [01:59] Where Larry is currently located [02:58] The coffee that Larry is drinking and why [04:56] The taste and flavour branding of pitch coffee [06:09] Why Larry omits dairy in his drinks [08:28] Larry’s favourite when he goes out for a special coffee [10:10] What Larry has been working on and evolving recently in his business [11:50] What has been the game changer for Larry’s engagements [13:27] How engagement brings fulfilment and sales [15:20] Separating and bringing together personal and business vision [16:44] Exit planning; What has changed and transformed for Larry’s clients [20:04] Participation trophy generation and its impact on the labour market [23:29] How to reach out, connect or learn more about Larry [24:01] DISC Assessment and what Larry offers in this space [26:21] Key take away from the guest for the listeners [28:13] Getting it out of your head, writing it down and creating a plan [30:32] The best place to start with your DISC assessment for your business [32:32] Larry’s next coffee dream location and who he would be with [34:38] Ending the show and call to action Notable Quotes * Finding fulfilment while prospecting is all about consistent engagement* Social media is for being social, not asking for orders.* We work to live; we don’t live work. * Exit is not one thing; you’ve to go on a journey of looking at your finances, sales and restructuring.* Communication is so important, and how we speak with people matters.* People who plan in businesses are more successful, make more money, and last longer.* Being prepared for things is so important,