Episode 136 – Ian Moyse – Why A Passion For Your Product Is Critical For Sales; Conversations vs Communication

Understanding Communication and Conversation in Business with Ian Moyse  Communication styles are essential in business relationships. They help establish trust and understanding between a customer and the brand. Salespeople who use a direct selling style are more likely to close deals than those who adopt a relationship-building approach. This episode with Ian Moyse highlights how communication styles can impact business relationships and sales. Ian, the Chief Revenue Officer at OneUp Sales, was awarded the industry accolade of BESMA UK Sales Director of the year and was listed in the top 50 Sales Keynote speakers by Top Sales World in 2019 & 2020. Ian has been a regular judge on the Women in Sales Awards (WISA), Top Sales Awards, BESMA, and the UK Cloud Awards. Tune in! In This Episode, You Will Learn About: [00:26] What’s in for you in today’s episode [02:40] What is the BESMA Accolade, and who’s awarded it [05:08] Tech is fast. You could be outdated  [06:16] Blending tech with sales can be a holy grail for you  [08:17] Ian is not a coffee specialist. It’s okay as long as it serves its purpose [10:34] Ian’s coffee during this episode and how he likes taking it [11:23] Latest achievement in his business; OneUp Sales  [15:37] Your business may fail because of a lack of customer engagement  [17:35] Conversation versus communication in business [22:58] How the techniques have contributed to the success of OneUp Sales [29:22] How to connect with Ian  [31:05] Key takeaway lessons for your business by Ian [32:53] Ian’s next coffee dream location, and why [34:08] In summary… Book Recommended * Never Lose a Customer again by Joey Coleman: https://www.amazon.com/Never-Lose-Customer-Again-Lifelong/dp/0735220034 Notable Quotes * “Nothing is impossible for a person with passion.”* “You drive an inch of a nail in your business coffin every time you fail to respond to the customers’ query.”* “The more you give, the more you get in return.” Connect with Ian Moyse: Website: https://www.oneupsales.co.uk/ LinkedIn: https://www.linkedin.com/in/ianmoyse/ Twitter: https://twitter.com/imoyse Instagram: https://www.instagram.com/ian_moyse/ Facebook: https://web.facebook.com/ian.moyse/ YouTube: https://www.youtube.com/c/IanMoyse1 *****Thank you so much for listening. You can check out this episode and others on Sterling’s Business Success & Coffee Podcast, a top-rated podcast that dives into personal and business areas of struggle and success, providing every listener with something to take away that you can use.