Episode 119 – Lynne Stainthorpe – Imagine Your Brand As A Person…

Turning Your Business into A Brand a Making Positive Impact with Lynne Stainthorpe Marketing equals sales, and sales equal profits. Creating an outstanding business that will survive the test of time in today’s competitive world requires an entrepreneur to make extraordinary decisions. Transforming your business into a brand is one of the holy grail secrets to standing out! Lynne Stainthorpe is one of the branding professionals who has dedicated all her energies to helping you take your business to the next level. Lynne is the founder and CEO of Big Idea Brand Marketing, an agency that helps you create your new brand or refresh your current brand with a makeover or reinventions. She is a former Marketing Director at Imagica UK. Lynne works with SMART people like coaches, consultants, developers and creatives, and even ex-corporates who may struggle to differentiate that business in a way that stands out and creates a personal connection with their clients.  During this episode, Lynne Stainthorpe will explain and help us understand the benefits of turning your business into a brand, how you can effectively make the brand more human to attract right-fit clients with clear brand messaging, distinctive visual identity, and brand collateral In This Episode, You Will Learn About: [03:05] Type of coffee that Lynne is drinking during this episode and why  [08:36] What Lynne has been working lately on her business brand [11:16] Ensuring the business values and purpose are preserved as the brand grows [19:25] How to keep your brand purpose authentic [22:08] How Lynne’s business has grown into a great focus and clarity [25:20] How you can reach out to Lynne [27:27] Key take away business tip by Lynne [35:03] Lynne’s backstory, how her branding passion came about [41:30] My next coffee dream location and why [35:31] Episode summary Notable Quotes; * “Making your brand human is the spot to emotional connection”* “Values are constant. They define a person, business or brand.” * “The voice of a business brand is just as important as its visual appearance” Links: Website:   https://big-idea.biz/ Email Lynne:  [email protected] LinkedIn:    https://uk.linkedin.com/in/lynnestainthorpe Facebook:  https://web.facebook.com/bigidealynne Instagram: https://www.instagram.com/bigidealynne/ Twitter: https://twitter.com/bigidealynne/ *****Thank you so much for listening. You can check out this episode and others onSterling’s Business Success & Coffee Podcast, a top-rated podcast that dives into personal and business areas of struggle and success, providing every listener with something to take away that you can use. You can also join FixThis.Com, to make the critical change that will level up your business. Don’t forget to share!