Episode 104 – Al Tepper – Arrogance Kills You In Business – I Thought I Knew Everything! Marketing Masterclass
Join me in another fantastic episode on Sterling’s Business Success & Coffee Podcast, a podcast that brings you top business tips and advice to help you develop and scale up your business. Today I am joined by Al Tepper, the founder of TepFu, a Disruptive Marketing Agency offering Interim Marketing Strategy & Leadership in business. Al Tepper has 20+ years of strategic and operational marketing leadership experience and has worked with large global brands, including Accenture, IBM, KPMG, the Guardian, and hundreds of smaller organizations worldwide. Al’s experience covers almost all areas of the marketing sphere for both business and consumer-facing organizations, and he now consults on strategy and turns business leaders into marketing leaders through his academy. What you will learn in this episode; [01:26] Guest introduction [02:33] Al’s favorite type of coffee and the best way he takes it. [10:04] Priorities you need to sort first in the process of fixing your business [13:48] Why you need to automate your business [15:06] Do not kill yourself with all the work. Hire someone to do it for you. [20:07] About Al’s business Marketing Academy [23:13] Is there a difference between sales and marketing? [24:38] Where to find Al’s Marketing Academy [27:49] Al Tepper’s words of wisdom on business marketing [29:07] Tips about digital marketing. [31:40] Marketing is a game of conversations. Master the skill! [32:39] Al Tepper on the love of games [34:20] Where is your next coffee going to be, and why. [35:00] Episode summary Notable Quotes * Arrogance is the number one killer of a business.* You cannot grow your business until you first grow yourself.* The way you stay in business is by kicking out your profitability mentality and spending money on the business intelligently.* In business, focus on what value you will give your customers first, and revenues will come faster and easier. Links! Book mentioned: Fix This Next Website: Al Tepper Tepfu.com Facebook: Al Tepper Facebook LinkedIn: @AlTepper LinkedIn Academy: Marketing Academy MasterclassYou can also take Al’s free marketing scorecard here https://marketingmasteryscore.com/