Episode 100 – Maceo Jourdan – Milestone Podcast With World Class Tips & Lessons On Business Growth & Scale; Amazing Episode Packed With Content Every Listener Can Use Plus Doughnut Making
In this episode, I’m delighted to have Maceo Jourdan in the show, the founder and CEO of Canexxia. Maceo is a serial entrepreneur with two decades of business expertise and an excellent background in discretionary and algorithmic trade. He started his career as a confidential CEO and CMO for hire in CPG, where he perfected his proprietary non-linear integrated marketing system proficiency. Maceo’s works with businesses of all sizes to help them scale up their value and sell their businesses through actionable and practical advice. His apprehension in the market systems has given him credit for merging the risk management of portfolio traders with the aggressive risk-taking of an entrepreneur to time business trends with uncanny accuracy. Maceo’s vision is to breakthrough new technologies by developing new cloud-based web applications to take businesses to the next level. During the episode, we talk about Maceo’s turnaround after his exist from CPG and his passion for helping businesses level up and maximize their revenue. We also dive deep into integrated marketing systems and strategies to sharpen your decision-making and increase your profitability. In This Episode, You Will Learn: [00:35] Who is Maceo Jourdan and his vision in the business world [02:33] Maceo’s wonder coffee preference [03:20] Medium roast black coffee flavour profiles [05:42] Maceo’s favourite artificial free drinks ballot [08:00] The science behind cravings, poor choices and engineered foods [11:04 ] Moral ethics in food production and profit maximization [15:34] The secrets to growing your business and improving customers’ experience. [20:40] What to focus on when getting into Franchising business model [27:43] What is scaling and how to scale up your business using your equation [34:18] The importance of understanding your personality in positioning your business for success [40:47] How you can connect with Maceo [42:51] Maceo’s aspiring dream coffee location that you can visit [44:24] Ideas on the magical time to have your coffee drink [47:05] Key takeaways on how to shift from growth to scaling up your business Notable Quotes * If you can’t explain something with simplicity, you don’t understand it.* The real key to growing is thinking small and focusing on small things that matters in improving your customer experience.* When you’re grinding, get information that will lead you to habits, and flows, which lead you to success.* Openness and conservative traits work parallel to each other in achieving business targets.* When getting into franchising, do a due diligence search and separate the parent company’s success from the individual franchise.* If you want to unlock growth, start setting yourself to accomplishing little big wins automatically. Links Mentioned In The Episode: Website: www.maceojourdan.com Linkedin: Maceo Jourdan