Richard Shotton - The Illusion of Choice

This week on Standard Deviations with Dr. Daniel Crosby, Dr. Crosby is joined by Richard Shotton. Richard is the author of The Choice Factory, a best-selling book on how to apply findings from behavioral science to advertising. Richard started his career as a media planner 18 years ago, working on accounts such as Coke, Lexus, and comparethemarket, before specializing in applying behavioral science to business problems. He is the founder of Astroten, a consultancy that applies behavioral science to marketing. He regularly runs training sessions with brands, big and small, using insights from behavioral science to help solve their problems. He tweets about the latest social psychology findings from the handle @rshotton.

Om Podcasten

The Standard Deviations podcast is a weekly production that looks at money, mind and meaning, all through a psychological lens. Each week, psychologist and New York Times bestselling author Dr. Daniel Crosby interviews a fascinating new guest, experts in everything from finance to literature to wellness. Each guest provides listeners with three concrete ways to apply what was learned that week, ensuring that weekly listening becomes part of a path to a richer life. Episodes are brief, research-based, and designed to fit perfectly within your commute time. So, tune in for practical news that will help you make more, think more and be more. Learn more by following Dr. Daniel @danielcrosby or visit the website at Standard Deviations is presented by Orion.