Snacks Episode 4: Paid Media Strategy
Stacking Growth | The B2B Go-to-Market Podcast - A podcast by Refine Labs
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Evan Hughes, VP of Marketing, joins Steph Crugnola to talk about the Refine Labs Demand Philosophy. In this episode, Evan talks through the Refine Labs Paid Media Strategy, and how it uses Create, Capture, and Convert Demand to make a smooth transition. He also discusses budgeting and how to implement the change in real time. See the video on our YouTube Channel