S2 E23 - Shifting Your Marketing Strategy in a Changing Market
Stacking Growth | The B2B Go-to-Market Podcast - A podcast by Refine Labs
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On last week's Stacking Growth Live, we covered a timely topic - how to shift your marketing strategy to match what's happening in the market. It's clear we are headed into a recession. Budgets are being slashed and therefore, there isn't as much demand to capture. In last week's event, we talked through manufacturing demand, customer insights and marketing's role in the shift, and budget & team management in a downturn.
