S2 E10 - Breaking the Barrier of Selling into Large Enterprises without Brand Recognition
Stacking Growth | The B2B Go-to-Market Podcast - A podcast by Refine Labs
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Cassidy Shield (Chief Growth Officer) hosted today's episode of Stacking Growth with Matthew Bramson (Director of Strategic Accounts at MANTA) to talk through the mindset shift needed to sell into large enterprises at organizations that are disrupting the status quo, but don't have strong brand recognition. They cover selling with an abundance detached mindset, selling up to senior leadership, measuring brand, and what sales teams need from their marketing organization to have a well-functioning relationship.
