Ep. 242: Bill Conners and Woody Klemmer: Predict Intent Using Digital Body Language

Apple Podcasts Rate and Review for SpotOn Bill Conners is the CEO of ForMotiv, a company that provides tools capable of delivering real-time user intent scoring by analyzing a customer’s digital behavior when they engage with online applications and forms. As CEO, Bill specializes in sales, market research, marketing strategy, and sales processes. Woody Klemmer is ForMotiv's Head of Growth and is responsible for being on top of the company’s growth strategies.  Bill and Woody join us to share how ForMotiv can give companies an edge with data gathered from a user’s ‘digital body language.’ They discuss how most communication is non-verbal and how their tool works in understanding a user's motive and intent. They explain the need for understanding digital human behavior in today’s faceless digital interactions. They also describe the different approaches they take when working with foreign countries and their regulatory requirements. "90% of the human language is body language." - Bill Conners Today on Spot On Insurance: Woody's entrepreneurial spirit and how he would describe Bill's sports talent  Why Bill started a career in insurance The body language they analyze with real-time machine learning Reading a person's ‘digital body language’ when applying for insurance How critical is it to capture the customer intent in today's digital industry? Regulatory requirements in the US compared to other countries they work with globally Key Takeaways: People respect what you inspect. Only 2% of life insurance policies are online. There’s a long way to go as far as direct-to consumer and digital distribution goes. Connect with Bill Conners: ForMotiv Bill Conners on LinkedIn Email: [email protected] Connect with Woody Klemmer: Woody Klemmer on LinkedIn Email: [email protected] This episode was brought to you by….. Insurance Licensing Services of America (ILSA), America’s Premier Insurance Compliance and Licensing experts. To learn more about ILSA and their services, visit ILSAinc.com. Connect, Learn, Share Thank you for joining us on this week’s episode of Spot On Insurance. For more resources and episodes, visit SpotOnInsurance.com. Subscribe so you never miss an episode. Love what you’re learning, Spot Light your review on Apple Podcasts Rate and Review For SpotOn and share your favorite episodes with friends and colleagues!