Deconstructing a Captivating Campaign: SharkNinja & SocialChain | SocialMinds LIVE 2024

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A good social strategy should be a lot of things. But the best ones are built around, and for, the fans. Go behind the curtain of a campaign that dominated the FYP page in 2023: SharkNinja’s fan-first approach promoting the Ninja Creami on TikTok. And discover how you too can build campaigns that outlast you. Hear from SharkNinja director of social media & influencers, and SocialChain’s head of influencer Amelia Wollaston, and senior strategist Gareth Harrison. Got a question or a suggestion for the SocialMinds podcast? Get in touch at [email protected].