Ep. 137 - We-Centric Social: How Online Communities Are Shaping Consumer Behaviour | Jack Koch, Reddit

Online communities are more prevalent today than ever before - and that has only accelerated since the pandemic. Few companies are better placed to speak on this shift than Reddit, which joins us for a second time in this episode. This time, we’re speaking to Jack Koch, who is Reddit’s global head of marketing sciences. Throughout this conversation, Jack reveals their learnings from Reddit’s partnership with GlobalWebIndex to explore community-first social media, why today’s consumers are more interested in we-centric messaging than me-centric messaging, and the tangible factors brands can use to predict what their target audience will look for next. Plus we hear about Reddit’s plans for growth in 2021 after the platform reached the highest peak of traffic in its history this February.