Shiny New Thing Syndrome and how to Deal With it!
Smashing Self-Employment - Marketing and productivity help if you're self-employed. - A podcast by Karl Craig-West of Smashing Self-Employment
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"Shiny New Thing Syndrome" is so easily to fall into where you get distracted by something new and exciting. The issue is that it's far too easy to get sucked up by the hype and fail to question whether this new thing is going to be helpful to you and your business. And just because everyone seems to be raving about something, it doesn't mean that it's any good. A key question to ask is this: "Is this new thing going to help me reach my customers or build my business?" If the answer isn't a definite Yes! then just dabble until it's proven to be useful or not. But, whatever happens, don't just dive straight in because it's popular. Take the time to investigate and learn more. LET'S CONNECT: Web: smashingselfemployment.com Insta: @smashingselfemployment LinkedIn : @karlcraigwest Get the Smashing Self-Employment book : https://amzn.to/2GiBBEL This episode is sponsored by Social Media Me. Social Media Me is an online community which is home to easy, online courses. Their course, Facebook Ads for Small Businesses will help teach you everything you need to know in order to set up, run and analyse your own Facebook Ads. No more expensive marketing agencies, this course has been designed for small businesses, to grow their business themselves. The course is 100% online, and you can watch and re-watch videos as many times as you like. It's a one-fee too, so once you've paid, there's nothing to worry about. Most members make that money back on their first campaign too! Find out more here: https://bit.ly/3uFjH8k
