How Often Should You Send Out Marketing Emails?
Smashing Self-Employment - Marketing and productivity help if you're self-employed. - A podcast by Karl Craig-West of Smashing Self-Employment
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We're often asked "how frequently should you send out marketing emails" and there's no really simple answer. The main factors in marketing email frequency are: ~ Your business type ~ Your customer type If you sell to consumers then you'll probably get away with sending out emails quite often, maybe even daily. If you sell to businesses then you need to be more careful since stuffing your contacts'' inboxes will likely mean unsubscribes or spam labels. The key thing is to be informative and engaging with your emails. If you're providing value then most folks won't mind getting your marketing emails on a frequent basis. You also have to consider how much time you're able to dedicate to this. If you're self-employed you'll not likely have time for daily emails. So you'll need to give your email marketing strategy a bit more thought. However frequently you send out marketing emails, just be consistent. Commit to a regular schedule. LET'S CONNECT: Web: smashingselfemployment.com Insta: @smashingselfemployment LinkedIn: @karlcraigwest Get the Smashing Self-Employment book : https://amzn.to/2GiBBEL
