Don't Make This Rookie Marketing Mistake!
Smashing Self-Employment - Marketing and productivity help if you're self-employed. - A podcast by Karl Craig-West of Smashing Self-Employment
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This episode is the story of Tom and Dan who tried a crazy marketing idea with expensive and disastrous results. They spent a bunch of money in the 'hope' that it would work first-time. Sadly, marketing rarely works first-time. There is a usually a period of refinement to get desired results. Key lessons in this episode: Get to know your audience as well as you can before starting a marketing campaign. This way you can communicate with them more effectively. Don't throw loads of money/resources at an untested marketing idea. Start small and scale up if it works. Refine if it doesn't. Make your campaign, its message, graphics, and call to action relevant to your audience and your industry. Be clear, not clever. LET'S CONNECT: Web: smashingselfemployment.com Insta: @smashingselfemployment LinkedIn :@karlcraigwest Get the Smashing Self-Employment book : https://amzn.to/2GiBBEL
