Does email marketing still work?

I'm often asked the question "Does email marketing still work?". And my resounding answer is usually "YES!" But... There's always a 'but'. You have to make it relevant to your target audience and not just keep bombarding them with 'buy my stuff' messages. Even that last sentence comes with a 'but...' You see, if you're in e-commerce then email marketing is an absolutely essential marketing tool. And you'd be a fool to ignore this. However, if you sell services then email marketing is still a high-priority marketing activity. And this is because it directly reaches your target audience in a way that few other channels can. Even better still is that email marketing is dirt cheap and can have a huge return on investment when used well. So, email marketing is not dead. It's very much alive. Listen to this episode and find out more. LET'S CONNECT: Web: smashingselfemployment.com Insta: @smashingselfemployment LinkedIn :@karlcraigwest Get the Smashing Self-Employment book : https://amzn.to/2GiBBEL This episode is sponsored by Social Media Me. Social Media Me is an online community which is home to easy, online courses. Their course, Facebook Ads for Small Businesses will help teach you everything you need to know in order to set up, run and analyse your own Facebook Ads. No more expensive marketing agencies, this course has been designed for small businesses, to grow their business themselves. The course is 100% online, and you can watch and re-watch videos as many times as you like. It's a one-fee too, so once you've paid, there's nothing to worry about. Most members make that money back on their first campaign too! Find out more here: ⁠⁠⁠⁠https://bit.ly/3uFjH8k⁠⁠⁠⁠