Garrett Brown and Colin Coggins - Authentic Influence: A New Paradigm in Sales and Effectiveness

Colin Coggins and Garrett Brown are adjunct professors of entrepreneurship at USC’s Marshall School of Business where they teach the popular class they created, “Sales Mindset for Entrepreneurs.” They are also authors, speakers, longtime sales professionals, and best friends who met while working at enterprise software startup Bitium, which they helped lead to an acquisition by Google. Garret and Colin's book, The Unsold Mindset: Redefining What It Means to Sell, is available now! Find more about Garret and Colin at colinandgarrett.com. Support the Show - Become a Patron! Help us grow and become a Patron today: https://www.patreon.com/smartpeoplepodcast. Sponsors: Huel – Get a free t-shirt and shaker with your first order by going to huel.com/smart. Wonolo – Head over to wonolo.com/smart and learn how Wonolo makes finding hard workers easy. Learn more about your ad choices. Visit megaphone.fm/adchoices

Om Podcasten

Smart People Podcast is a biweekly, interview-based podcast that features today's most well respected thought leaders engaging in authentic, insightful conversation for the benefit of the listener. The host, Chris Stemp, and his co-host/producer Jon Rojas, utilize their insatiable curiosity and relatable charm to provoke their guests into giving the interview of a lifetime.  Every single guest has achieved a high level of recognition within their arena and in doing so has collected a wealth of experiences and insights that are brought to life in this top ranked podcast. Show topics include: psychology, leadership, education, technology, entrepreneurship, relationships, and much more.