Creating a Unique Brand in Japan By Going Against the Grain w/ Angel Guevara

Hey Japanpreneurs, on this episode of the Small Business Japan podcast we talk with Angel Guevara about creating a unique brand in Japan by going against the grain, the idea of starting an anti-company, creativity in Japan and so much more.  Angel Guevara is a creative dedicated to improving society through branding, marketing, storytelling, and personal development. Born in Caracas, Venezuela, he is the founder of HYPERMILK – a creative agency that helps brands successfully localize in Japan through empathy, strategy, and design. Angel also runs an internet community and website called NIGHTCRAWLERS, with a goal of becoming the ultimate business guide in Japan by providing weekly webinars with influential professionals, insightful blog posts, and a powerful network of entrepreneurs and creatives. Angel currently resides in the urban jungle of Tokyo, Japan. Japan is the country of contradictions.  Advertising in Japan and creating a unique brand in Japan: Do what everyone is doing, take notes...and then do the complete opposite.  He aims to spread his content in organic ways as opposed to just using SEO strategies... Today is a great day to start your own podcast. Following the link that lets Buzzsprout know we sent you, gets you a $20 Amazon gift card if you sign up for a paid plan, and helps support our show. https://www.buzzsprout.com/?referrer_id=1098656 

Om Podcasten

This is your spot for learning about starting or growing your Japan related business or side hustle. Interviews and conversations with Japan related entrepreneurs and small business owners, both in Japan and globally, provide education and entertainment in each episode. On the podcast I have solo episodes and also talk with successful entrepreneurs connected to Japan (what I call "Japanpreneurs") that motivate and inspire you to take the next step in creating your own version of success. Sometimes I have a section called "Japanpreneur Quick Tips" where I explore recent business trends that affect entrepreneurs, highlight businesses or people who provide inspiration and creativity, as well as offer recommendations, reviews, and small business tips.